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Should You Focus on a Niche or Follow Trends?
The answer is: both – but the ratio is what truly determines success!
1. New channels MUST start with a niche
“The smaller the niche, the bigger the opportunity.” – Phúc BANI
Your first 10 videos should stick to one consistent topic and keyword.
This tells YouTube exactly what your channel is about → easier to get suggested.
Once you see strong signals (high impressions, good CTR), then start expanding – either by keeping the keyword but changing the title, or vice versa.
And yes, understanding your niche is part of mastering how to increase YouTube RPM.
2. Trend is a side punch, not the main blow
“80% of your content should stay in-niche. 20% can explore outside trends – to retain old viewers and attract new ones.”
Hop on trends only when they match your niche.
Don’t blindly chase viral topics – you’ll confuse your audience and tank your growth.
You can still hook into trending titles, but make sure your core keywords remain.
This balance is key if you’re serious about how to increase YouTube RPM consistently.
3. Long-term strategy = Stick to niche, catch trend wisely
For every 4 videos:
- 3 should follow your niche
- 1 can ride a trend or test new angles
If the trend works, scale it gradually. Never abandon your original niche entirely.
“Quit the channel if you must, but never abandon your keyword.” – Phúc BANI
This mindset isn’t just about growth, it’s how you increase YouTube RPM sustainably over time.
4. The core question: Who are you making content for?
Not all trends are worth chasing. Ask:
Does this trend resonate with my target viewer?
Winners think from the viewer’s perspective:
- Who are they?
- Why do they watch?
- What keeps them coming back?
This is the difference between wishful content and strategic content – and it massively affects how to increase YouTube RPM.
💥 Top 8 Killer Mistakes to Avoid
Especially for new creators. Fix them early, or waste months going nowhere.
1. No niche → no direction
Posting random content like comedy, reviews, and vlogs = confuses YouTube.
Confused algorithm = no reach = dead channel.
2. Blindly following trends
You might get one good video, but your entire channel loses identity.
YouTube can’t build a brand around chaos → low retention → no monetization → no way to increase YouTube RPM.
3. Not studying competitors
“Study the big guys, copy the small ones.” – Phúc BANI
If you don’t analyze what’s working, you’re just guessing.
Thumbnail structure, hook style, pacing – all are clues to how to increase YouTube RPM through smarter content.
4. No script or outline
Every video needs a clear plan.
Rambling intros, messy middles, abrupt endings = lost viewers.
Lost viewers = low retention = poor suggestions = lower RPM.
5. No metrics, only emotions
“I feel it’s good” doesn’t matter if data says otherwise.
Track retention, CTR, watch time, engagement.
If you don’t, forget about increasing RPM or growing at all.
6. Fake engagement (wrong way)
Buying cheap likes/subs or fake watch hours = dangerous.
YouTube penalizes artificial patterns. You’ll kill your own RPM.
7. Abandoning your niche
If 3 out of 4 new videos are off-topic, you’re telling YouTube you’ve changed focus.
Viewers leave. RPM drops.
Stick to your base. Experiment cautiously.
8. Laziness and indecision
“Don’t wait to be perfect. Start to become perfect.” – Phúc BANI
If you’re still learning and not creating, you’re not growing.
Without content, there’s nothing to analyze → nothing to improve → no way to increase YouTube RPM.
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